If you want to go deeper into this research on Behavioral Science yourself, here are a few reference links.

1. Behavioral Science. – Behavioural science is the branch of science concerned with human behaviour. While the term can technically be applied to the study of behaviour amongst all living organisms, it is nearly always used with reference to humans as the primary target of investigation (though animals may be studied in some instances, e.g. invasive techniques). 
2. About Matt Wallaert. – Matt Wallaert has been applying behavioral science to practical problems.  After leaving academia, his career as an executive lead from startups to the Fortune 500 and back again, before founding BeSci.io (Behavioral Science in organizations), where he and the world’s most experienced behavioral science leaders help companies grow applied behavioral science capabilities within their organizations.
3. S.I.D.E. – Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don’t want and won’t help them be happier and healthier.
4. BESCI.IO. – There are a variety of consultancies that use behavioral science to solve problems for you; we are the only consultancy that specializes in helping embed applied behavioral science in your organization so that you can solve problems for yourself. By combining teaching, training, coaching, and ventures/accelerator programs with organizational change management (OCM), org design, recruiting, and applied methods, we transform the way companies work.
5. RANGE. – David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. 
6. Nudge Theory. – Nudge theory is a concept in behavioral economics, decision making, behavioral policy, social psychology, consumer behavior, and related behavioral sciences that proposes adaptive designs of the decision environment (choice architecture) as ways to influence the behavior and decision-making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.